今天的市场变化比以往更为迅速。
随着技术的发展，传统的市场准入壁垒降低，革新产品类别的概念随时可能来自其他行业或者其他任何地方。
几年前，没有人能想到网络租车和无现金支付会撼动行业的根基。
Today's market is changing faster than ever.
With the development of technology, traditional barriers to market entry are lowered,
and the concept of innovative product categories can come from other industries or anywhere.
A few years ago, no one could have imagined that Internet rentals and cashless payments would shake up the industry.
Brand is in people's minds
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classic cases of positioning
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Neil French and his best works
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Brand awareness paradox.
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